Timberland

COLOR BLAST AV

To set our sights all the way across the world, we tapped in seven different artists—each representing a market where the Color Blast product would land.

Every artist was assigned one specific color and tasked with creating their own interpretation of that boot and how it fits into an original world inspired by that color. We then shot on body stills and motion pieces and combined it all wizard-like with the fresh art to craft a diverse array of eye-catching assets. The result was a global campaign that grabbed attention and got people talking—to go with completely sold-out product.