(/mɛˈstizoʊ/; Peninsular Spanish: /mesˈtiθo/, American Spanish: /mesˈtiso/). 
[Culture] That arises from a mixture of two or more different cultures. 
[Person] Who is the son of parents of different races.

Mestizo by Victoria is a tribute to Mexican traditions with a cutting-edge perspective. 
The parallelism between the brand and the mixed history of Mexico with the vital beer ingredients is portrayed from a table-top point of view.

We created a bold 360º campaign, from a hero film to social media content, and a website with hundreds of assets ready to be displayed for different audiences and formats.   

Client Victoria AB InBev 
Creative Director / Designer Jorge Marrufo 
Film Directed by Rog Souza 
DP by Arnau Valls Colomer 
Second Unit Director Rodrigo Bonilla 
DP Second Unit Fernando Hernandez 
Exec Producer Rodrigo Bonilla 
Produced by Diego Flores
Line Producer Yasser Eluani 
Editor José Pedraza 
Designers Rafahu / Eder Anaya
Illustration Rafahu 
Animation Eder Anaya 

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