(/mɛˈstizoʊ/; Peninsular Spanish: /mesˈtiθo/, American Spanish: /mesˈtiso/).
[Culture] That arises from a mixture of two or more different cultures.
[Person] Who is the son of parents of different races.
Mestizo by Victoria is a tribute to Mexican traditions with a cutting-edge perspective.
The parallelism between the brand and the mixed history of Mexico with the vital beer ingredients is portrayed from a table-top point of view.
We created a bold 360º campaign, from a hero film to social media content, and a website with hundreds of assets ready to be displayed for different audiences and formats.
Client Victoria AB InBev
Creative Director / Designer Jorge Marrufo
Film Directed by Rog Souza
DP by Arnau Valls Colomer
Second Unit Director Rodrigo Bonilla
DP Second Unit Fernando Hernandez
Exec Producer Rodrigo Bonilla
Produced by Diego Flores
Line Producer Yasser Eluani
Editor José Pedraza
Designers Rafahu / Eder Anaya
Animation Eder Anaya