When the world winds down and the streets are quiet, we gear up and hit the pavement. Lace up for an exhilarating experience at the Nike After Dark Tour in Ciudad Universitaria—a celebration dedicated to women's running, community, and self-expression.
We captured editorial content for Nike Running. The After Dark Tour is a global series of nighttime running events across six major cities: Sydney, Shanghai, Seoul, Mumbai, Los Angeles, and Mexico City. As part of the tour, Mexico City was ready for a nocturnal half-marathon followed by a high-energy post-race celebration. The night was particularly intense, pouring rain throughout the race, shooting on film while shuttling between locations on scooters, clothes completely soaked.
RUN.
Agency: Wieden+Kennedy Mexico.
CCO: Jessica Apellaniz.
CEO: Pablo de Arteaga,
Creative Directors: Jorge Marrufo + Arah Kim.
Team: María Lempica, Denisse Mancera, Ana Arce, Anaydeli Rosales, Victoria Toxqui, Ana Mijares, Sofía Gamiz, Megan Rihel, Rodrigo Bonilla, Rodrigo Alor, Hugo Bocara.
Photography: Lucas Garrido.
Photography B: Nuria
Clients: Mica Gallino, Adriel Galicia, Dalia Pallares, Isabel Olmos, Pamela Torres, Sarah K, Renata Ladrón de Guevara, Ana Maria Rozo, Chantal Gonzalez, Gabriela Mendoza, Diego Legname.
Photo Production: Rocket to the Moon.
Video Production: Club Local.
