THE DECISION ROOM
The world of finance has made simple decisions unnecessarily complex. In response, Nu offers a clearer and simpler way to resolve them. This led to the creation of the Decision Room, a space where we use everyday situations to show how complexity can disappear in seconds.
GRAPHIC SYSTEM
FILMS
WK México 2026 + Nu México
CCO: Jessica Apellaniz.
CEO: Pablo de Arteaga.
Produced by ICONOCLAST.
Creative Direction: Arah Kim & Jorge Marrufo.
Senior Creatives: Brayhan Oviedo. Leonardo Castro. Rodrigo Esparza. Adriana Weinberg.
Designers: Maripaz Valentino. Susana Hernández.
Account Directors: Andrea Ramirez. Hugo Bocara.
Account Manager: Rodrigo Alor.
Project Manager: Andre Henández.
Executive Producer: Rodrigo Bonilla.
Senior Producer: Giulia Jimenez.
Photography by ROCKET TO THE MOON.
Photographer: Dan Crosby.
Producer: Alejandra Nesma.
